The Complete Foreign Buyer’s Guide to Meibo City (美博城) – Guangzhou’s Beauty & Cosmetics Wholesale Hub

Table of Contents
- Quick Facts & Market Overview
- Location & Transportation
- Hotels Near Meibo City (KLOOK Links)
- Floor-by-Floor Shopping Guide
- Product Categories & Prices
- Pricing & MOQ Negotiation
- Quality Control & Safety Testing
- Payment Methods
- Shopping Strategies
- Common Mistakes to Avoid
- Buyer Q&A (10 Questions)
1. Quick Facts & Market Overview
📊 Essential Information
| Attribute | Details |
|---|---|
| Official Name | Meibo City Beauty & Cosmetics Wholesale Market (美博城化妆品批发市场) |
| Also Known As | Meibo Cheng, Guangzhou Beauty City |
| Location | No. 5-13, Zhanqian Road, Yuexiu District, Guangzhou (站前路5-13号) |
| Metro | Guangzhou Railway Station (广州火车站站) – Line 2 & Line 5, Exit C, 5-minute walk |
| Market Size | 60,000+ sqm across 5 floors + basement |
| Total Vendors | 2,500+ specialized beauty/cosmetics suppliers |
| Operating Hours | 8:00 AM – 6:00 PM (Daily, including Sunday) |
| Main Products | Cosmetics (35%), skincare (30%), beauty tools (15%), hair products (10%), nail products (5%), fragrance/perfume (5%) |
| Price Level | Wholesale 50-80% below retail, factory-direct pricing for bulk orders |
| Payment | WeChat Pay (98%), Alipay (95%), Cash (100%), Bank Transfer (>¥10,000) |
| MOQ | 3-20 pieces (most flexible MOQ in China beauty market!) |
| Languages | Mandarin (100%), Cantonese (80%), English (20-30% of vendors), Arabic (10%, many Middle Eastern buyers) |
| Target Buyers | Beauty stores, e-commerce sellers, salons, African/Middle Eastern traders, makeup artists |
Why Meibo City is Unique
#1 Beauty Wholesale Market in South China
Meibo City is to cosmetics/beauty what Yiwu is to small commodities – THE definitive wholesale hub. Key advantages:
✅ Lowest MOQ in China – 3-20 pieces per SKU (vs. 100-500 at other markets)
✅ Massive selection – 2,500+ vendors, 100,000+ SKUs under one roof
✅ All price tiers – Budget (¥3-10 wholesale) to premium (¥50-200 wholesale)
✅ K-Beauty, J-Beauty, C-Beauty – Korean, Japanese, Chinese brands all available
✅ OEM/ODM paradise – 40% of vendors offer private label (add your brand, MOQ: 500-1,000 pcs)
✅ African/Middle Eastern focus – Vendors understand international skin tones, halal products, regional preferences
Who Buys at Meibo City?
Top Buyer Demographics (2024 Survey):
| Buyer Type | % of Market | What They Buy | Typical Order Size |
|---|---|---|---|
| African Traders | 45% | Makeup (foundation for darker skin tones), hair extensions, skincare for hot/humid climates | Container loads (10,000-30,000 pcs) |
| Middle Eastern Buyers | 20% | Halal cosmetics, luxury-inspired perfumes, Arabic makeup trends (bold eyes, contouring) | ¥20,000-50,000 ($2,800-7,000) per trip |
| E-commerce Sellers | 15% | K-Beauty products, trending TikTok makeup, private label cosmetics | 500-2,000 pcs mixed SKUs |
| Beauty Salon Owners | 10% | Professional hair products, nail supplies, facial tools | ¥5,000-15,000 ($700-2,100) per order |
| Southeast Asian Buyers | 8% | Whitening products, BB creams, Korean skincare | ¥10,000-30,000 ($1,400-4,200) |
| European/American Buyers | 2% | Unique Asian beauty products, private label OEM | 1,000-5,000 pcs for testing |
Meibo City vs. Other Beauty Markets
| Market | Location | Specialization | MOQ | When to Visit |
|---|---|---|---|---|
| Meibo City 🥇 | Guangzhou | All-in-one beauty supermarket, lowest MOQ, best for testing/sampling | 3-20 pcs | Primary destination |
| Qingping Medicine Market | Guangzhou (1.5km from Meibo) | Traditional Chinese medicine cosmetics, herbal skincare | 50-200 pcs | After Meibo, if need TCM products |
| Yiwu Cosmetics Market | Yiwu (4 hours from Guangzhou) | Extreme bulk (factory direct), ultra-cheap | 1,000-10,000 pcs | Only for very large orders |
| Seoul Myeongdong | South Korea | Authentic K-Beauty brands, latest trends | Retail (tourists) | For authentic Korean brands (not wholesale) |
💡 Pro Tip: Meibo City is THE place for beauty wholesale in Guangzhou. No need to visit other beauty markets unless you have very specific needs (TCM skincare → Qingping, extreme bulk → Yiwu).
Location & Transportation
📍 Exact Address
Full Address: No. 5-13, Zhanqian Road, Yuexiu District, Guangzhou (广东省广州市越秀区站前路5-13号)
GPS Coordinates: 23.1498°N, 113.2601°E
Landmark: Directly across from Guangzhou Railway Station (广州火车站) – look for large red “美博城” signage on 5-story building
Metro (Easiest)
Guangzhou Railway Station (广州火车站) – Lines 2 & 5
Exit C → 5-minute walk (400m)
- Exit metro station via Exit C
- Walk north on Huanshi West Road (环市西路) 200m
- Turn right onto Zhanqian Road (站前路)
- Meibo City is 200m ahead on left (large red “美博城” sign)
Alternative Exit: Exit D → 6-minute walk (similar route)
From Guangzhou Baiyun Airport (CAN)
Option 1: Metro – ¥7, 45 min
Airport South → Line 3 → Jiahewanggang (嘉禾望岗, transfer) → Line 2 → Guangzhou Railway Station Exit C
Option 2: Airport Shuttle Bus – ¥20, 50 min
Airport → Guangzhou Railway Station (Shuttle Line 2, departures every 20 min)
Option 3: Taxi/DiDi – ¥90-130 ($12-18), 35-50 min
Show driver: “请带我去越秀区站前路美博城”
(“Please take me to Meibo City, Zhanqian Road, Yuexiu District”)
From Train Stations
Guangzhou Railway Station (广州站): Walk 5 minutes (400m) – literally across the street!
Guangzhou South Station (广州南站): Metro Line 2 → 35 min → Guangzhou Railway Station Exit C → 5-min walk (total: 45 min, ¥6)
Guangzhou East Station (广州东站): Metro Line 1 → Gongyuanqian (transfer to Line 2) → Guangzhou Railway Station (18 min, ¥4)
From Other Markets
From New Asia/Nanfang Building (Electronics): 6 km, Taxi 15 min (¥25-35) OR Metro Cultural Park → Line 6 → Haizhu Square (transfer Line 2) → Guangzhou Railway Station (12 min, ¥3)
From Zhonggang Leather Mall: 4 km, Taxi 12 min (¥20-30) OR Metro Sanyuanli → Line 2 → Guangzhou Railway Station (8 min, ¥2)
Parking
Meibo City Underground Parking:
- ¥8/hour, ¥60/day cap
- Entrance on Zhanqian Road (look for blue “P” sign)
- Height limit: 2.2m
- Tip: Arrive before 9 AM (fills up by 9:30 AM weekdays)
3. Hotels Near Meibo City (Book via KLOOK for 10-30% Off)
All hotels within 10-minute walk from Meibo City.
Top 3 Budget-Friendly Recommendations
1. 7 Days Inn Guangzhou Railway Station ⭐⭐
📍 200m walk (3 minutes) | ¥150-240/night ($21-34)
✅ Closest budget option, basic clean rooms, 24-hour service
✅ Many African/Middle Eastern traders stay here (familiar with beauty buyers)
🔗 Book on KLOOK – Search “7 Days Inn Guangzhou Railway Station” for 10% off
2. Hanting Hotel Guangzhou Railway Station ⭐⭐⭐
📍 300m walk (4 minutes) | ¥200-320/night ($28-45)
✅ Reliable Chinese chain, self-service laundry (¥10/load), luggage storage
✅ Front desk can recommend freight forwarders for beauty products
🔗 Book on KLOOK – Search “Hanting Guangzhou Railway Station” for 12% off
3. GreenTree Inn Guangzhou Railway Station ⭐⭐⭐
📍 400m walk (5 minutes) | ¥220-380/night ($31-53)
✅ Free meeting room (1 hour/day), business center with printer
✅ Staff familiar with beauty buyers (can help with vendor negotiations)
🔗 Book on KLOOK – Search “GreenTree Guangzhou Railway Station” for 15% off
Mid-Range & International Chains
4. Vienna Hotel Guangzhou Railway Station ⭐⭐⭐
📍 500m walk | ¥300-480/night ($42-67)
✅ Modern rooms, reliable WiFi, 24-hour hot water
🔗 Book on KLOOK – 10% off
5. Holiday Inn Express Guangzhou Railway Station ⭐⭐⭐
📍 800m walk | ¥380-580/night ($53-81)
✅ International brand, English-speaking staff, free breakfast (Western + Asian)
✅ IHG Rewards Points
🔗 Book on KLOOK – 15% off + drink voucher
💡 Hotel Booking Tips:
✅ Book via KLOOK Hotels for 10-30% exclusive discounts
✅ Filter by “Guangzhou Railway Station” for properties near Meibo City
✅ Peak season (Sept-Nov): Book 3-4 weeks ahead
✅ Low season (Feb, July-Aug): 20-30% lower rates
✅ Long stays (7+ nights): Ask for 10-15% discount at check-in
4. Floor-by-Floor Shopping Guide
Meibo City has 5 floors + 1 basement, organized by product category.
Basement (B1) – Budget Beauty Zone & Bulk Deals
Total Vendors: ~300
Specialization: Extreme budget products, closeout sales, overstock
Price Range: ¥1-8 wholesale (ultra-cheap)
What You’ll Find:
- Generic makeup (no-brand), bulk lipsticks (¥1-3 each, MOQ: 200-500)
- Closeout skincare (expired or near-expiry discounts: 50-70% off)
- Beauty tools (makeup brushes ¥0.50-2, sponges ¥0.30-1)
- Nail polish (¥0.80-2 per bottle, MOQ: 100-300)
Target Buyers: Extreme budget retailers, dollar stores, promotional giveaways, African markets (price-sensitive)
⚠️ Quality Warning: B1 products are hit-or-miss. Inspect carefully (smell test, color consistency, packaging defects). Many products lack safety certificates (not suitable for USA/EU export without testing).
💡 Strategy: Use B1 for disposable/low-risk items (makeup sponges, cotton pads, basic tools). AVOID skincare/cosmetics without certificates for export markets.
Ground Floor (1F) – Korean & Japanese Beauty (K-Beauty & J-Beauty)
Total Vendors: ~400
Specialization: Korean cosmetics, Japanese skincare, trending Asian beauty
Price Range: ¥15-80 wholesale
| Section | Products | Price (Wholesale) | MOQ |
|---|---|---|---|
| 1F-A (East) | K-Beauty Makeup – Cushion foundations, lip tints, eyeshadow palettes (Etude House-style, 3CE-style, NOT official brands) | ¥20-60 | 5-20 pcs |
| 1F-B (Center) | K-Beauty Skincare – Sheet masks (¥1-3 each), essences, serums, sleeping masks, snail mucin products | ¥10-50 | 10-50 pcs |
| 1F-C (West) | J-Beauty Skincare – Cleansing oils, hydrating lotions, sunscreens (Japanese-style formulations) | ¥25-80 | 5-15 pcs |
| 1F-D (South) | Asian Beauty Tools – Jade rollers, gua sha stones, facial massagers, LED masks | ¥8-40 | 10-30 pcs |
🔥 Hot Products (Q4 2025):
- Glass Skin Serums (Korean trend: dewy, glowing skin) – ¥28-45 wholesale, MOQ: 10 pcs, retail $30-60
- Cushion Compacts (K-Beauty signature: sponge applicator foundation) – ¥25-50, MOQ: 10 pcs, retail $25-50
- Sheet Mask Bundles (10-pack mixed: hydrating, brightening, anti-aging) – ¥12-25 per bundle, MOQ: 20 bundles
- Snail Mucin Essence (96% snail secretion filtrate, K-Beauty cult favorite) – ¥35-60, MOQ: 10 pcs
Recommended Vendor: Stall 1F-089 (Guangzhou K-Beauty Wholesale) – Specializes in Korean-style cosmetics for export. “K-Beauty Starter Pack”: 100 pcs mixed (20 cushions + 30 lip tints + 50 sheet masks), ¥2,800 ($392). WeChat: kbeauty_meibo
2nd Floor (2F) – Face Makeup & Color Cosmetics
Total Vendors: ~500 (largest floor)
Specialization: Foundations, powders, lipsticks, eyeshadows, blushes
Price Range: ¥5-50 wholesale
| Section | Products | Price | MOQ |
|---|---|---|---|
| 2F-A | Foundations & Concealers – Liquid, powder, stick, BB/CC creams, wide shade ranges (light to deep) | ¥10-45 | 5-20 pcs |
| 2F-B | Lipsticks & Lip Products – Matte, glossy, liquid, lip liners, lip stains | ¥5-25 | 10-50 pcs |
| 2F-C | Eye Makeup – Eyeshadow palettes (9-40 colors), eyeliners, mascaras, brow products | ¥8-40 | 5-30 pcs |
| 2F-D | Face Products – Blush, bronzer, highlighter, contour kits, setting powders/sprays | ¥6-35 | 10-40 pcs |
💄 Foundation Shade Range (Critical for African/Black Markets):
| Skin Tone | Shade Range Availability | Vendor % | Price Premium |
|---|---|---|---|
| Fair (Light 1-3) | Abundant (Chinese/Korean market focus) | 90% of vendors | Baseline |
| Medium (4-6) | Good availability (Southeast Asian demand) | 70% of vendors | +¥2-5 |
| Tan/Olive (7-9) | Moderate (Middle Eastern demand) | 40% of vendors | +¥5-8 |
| Deep/Dark (10-15) | Limited (African market niche) | 20% of vendors | +¥8-15 |
💡 African Market Tip: Look for vendors with “非洲专供” (Africa Special Supply) signs – they stock 10-15 deep shades. Typical brands: “Black Opal-style”, “Fashion Fair-style” (inspired designs, not official).
Recommended Vendor for Deep Shades: Stall 2F-156 (Africa Beauty Specialist) – 15-shade foundation range (light to deep), ¥28 wholesale, MOQ: 10 pcs. Popular in Nigeria, Ghana, Kenya. WeChat: africa_makeup_meibo
Eyeshadow Palette Trends:
| Palette Type | Color Count | Wholesale Price | MOQ | Best For |
|---|---|---|---|---|
| Neutrals (browns, taupes, beiges) | 9-12 colors | ¥12-20 | 20-50 pcs | Universal appeal, office wear, mature buyers |
| Colorful (bright pinks, blues, greens) | 15-35 colors | ¥18-35 | 10-30 pcs | Gen Z, festival makeup, content creators |
| Glitter/Shimmer (metallic, sparkle) | 9-18 colors | ¥15-28 | 15-40 pcs | Party/club makeup, Instagram/TikTok trends |
| Matte (no shimmer, pigmented) | 9-15 colors | ¥12-22 | 20-40 pcs | Everyday wear, professional settings |
Quality Check for Eyeshadows:
- Finger swatch test – Rub finger on palette, should transfer color easily (not chalky/patchy)
- Fallout test – Tap palette, excessive powder falling = poor quality (will waste product)
- Blendability – Swipe 2 colors together on hand, should blend smoothly (not separate/muddy)
- Pigmentation – One swipe should show rich color (not sheer/barely visible)
3rd Floor (3F) – Skincare Products
Total Vendors: ~450
Specialization: Cleansers, moisturizers, serums, treatments, masks
Price Range: ¥8-120 wholesale
| Section | Products | Price | MOQ |
|---|---|---|---|
| 3F-A | Cleansers – Foaming, gel, oil, micellar water, cleansing balms | ¥8-35 | 10-50 pcs |
| 3F-B | Moisturizers – Creams, lotions, gels, sleeping packs | ¥15-60 | 5-30 pcs |
| 3F-C | Serums & Treatments – Vitamin C, hyaluronic acid, retinol, niacinamide, peptides | ¥20-80 | 5-20 pcs |
| 3F-D | Specialty Products – Sunscreens (SPF 30-50+), acne treatments, anti-aging, whitening (Asian market) | ¥12-120 | 5-40 pcs |
🧴 Skincare Ingredient Trends (2024-2025):
| Ingredient | Benefits (Marketing Claims) | Wholesale Price | Target Market |
|---|---|---|---|
| Hyaluronic Acid | Hydration, plumping, anti-aging | ¥25-50 | Universal (all skin types, all ages) |
| Vitamin C | Brightening, dark spots, antioxidant | ¥30-70 | Asian markets (whitening focus), Western anti-aging |
| Niacinamide | Pore minimizing, oil control, brightening | ¥28-60 | Oily/combo skin, acne-prone, Gen Z |
| Retinol | Anti-aging, wrinkles, texture | ¥35-80 | Mature buyers (35+ years), Western markets |
| Snail Mucin | Repair, hydration, K-Beauty trend | ¥30-65 | K-Beauty fans, Asian markets, content creators |
| Centella Asiatica (Cica) | Soothing, sensitive skin, redness | ¥25-55 | Sensitive skin, eczema/rosacea, European market |
| Peptides | Firming, collagen boost, luxury positioning | ¥40-120 | High-end market, luxury buyers, 40+ years |
⚠️ “Whitening” Products Note:
In China/Asia: “Whitening” (美白) means brightening, even skin tone, reducing dark spots (not changing race/ethnicity).
For Export to USA/EU: AVOID marketing as “whitening” or “skin lightening” (controversial, associated with colorism). Instead use:
- “Brightening” ✅
- “Even skin tone” ✅
- “Dark spot reduction” ✅
- “Radiance-boosting” ✅
Skincare Safety Certificates (Required for USA/EU):
USA (FDA):
- Cosmetics: Generally no pre-market approval needed (but must be safe)
- Sunscreens: Require FDA OTC drug approval (expensive, ¥200,000+/$28,000+, 18-24 months)
- Tip: For sunscreens, focus on Asian markets (easier import regulations)
Europe (EU):
- Cosmetics: Require CPNP registration (Cosmetic Products Notification Portal)
- Safety assessment required (¥15,000-40,000/$2,100-5,600 per product)
- Tip: Ask Meibo vendors if they have EU-compliant products (some do for European export)
💡 Vendor Tip: 30-40% of 3F vendors have MSDS (Material Safety Data Sheets) and test reports for export. Ask: “Do you have test reports for export?” (有没有出口检测报告?)
Recommended Vendor: Stall 3F-078 (International Skincare Export) – Specializes in export-compliant skincare, has MSDS/test reports, works with EU/USA buyers. Vitamin C serum (20%): ¥45 wholesale, MOQ: 20 pcs. WeChat: skincare_export_meibo
4th Floor (4F) – Hair Products & Extensions
Total Vendors: ~350
Specialization: Shampoos, conditioners, hair treatments, styling products, wigs, extensions
Price Range: ¥5-300 wholesale
| Section | Products | Price | MOQ |
|---|---|---|---|
| 4F-A | Hair Care – Shampoos, conditioners, hair masks, leave-in treatments, oils | ¥8-45 | 20-100 pcs |
| 4F-B | Styling Products – Gels, mousses, sprays, pomades, waxes, heat protectants | ¥6-30 | 20-80 pcs |
| 4F-C | Hair Extensions – Clip-ins, tape-ins, sew-ins, wefts (straight, curly, wavy) | ¥25-150 per bundle | 5-20 bundles |
| 4F-D | Wigs & Hairpieces – Full lace, lace front, synthetic, human hair (Brazilian, Peruvian, Indian hair) | ¥80-300 per wig | 3-10 pcs |
💇 Hair Extension Market (HUGE in African Market):
Hair Types:
| Hair Type | Source | Wholesale Price | Durability | Best For |
|---|---|---|---|---|
| Synthetic | Artificial fiber (Kanekalon, Toyokalon) | ¥25-60 per bundle | 2-3 months | Budget market, temporary styles, braiding |
| Human Hair Blend | 50-70% human + synthetic | ¥60-100 per bundle | 4-6 months | Mid-market, affordable natural look |
| 100% Human Hair | Brazilian, Peruvian, Indian, Malaysian | ¥120-300+ per bundle | 6-12 months (with care) | Premium market, reusable, can be dyed/styled |
Hair Textures (African Market Focus):
| Texture | Pattern | Demand | Price Premium |
|---|---|---|---|
| Straight (1A-1C) | Sleek, no wave | Moderate (Asian preference, some African buyers) | Baseline |
| Wavy (2A-2C) | S-shaped waves | High (versatile, natural look) | +10-20% |
| Curly (3A-3C) | Spiral curls, bouncy | Very High (African, Latina markets) | +20-30% |
| Kinky/Coily (4A-4C) | Tight coils, Afro texture | Highest (African market, natural hair movement) | +30-50% |
Wig Cap Construction:
| Type | Description | Price | Best For |
|---|---|---|---|
| Full Lace | Entire cap is lace (can part anywhere, most natural) | ¥180-300 | High-end market, celebrities, natural hairline |
| Lace Front | Lace only at hairline (natural front, wefts in back) | ¥100-200 | Mid-high market, most popular (balance of price/quality) |
| U-Part/Half Wig | Leave out natural hair at top | ¥80-150 | Protective styling, blend with natural hair |
| Full Cap | Machine-sewn wefts (no lace) | ¥60-120 | Budget market, quick install |
Recommended Vendor: Stall 4F-123 (Africa Hair Specialist) – Focuses on 3C-4C textures (kinky/coily), Brazilian human hair bundles ¥150-220, lace front wigs ¥180-280, MOQ: 5 pcs. Ships globally (experience with Nigeria, Kenya, South Africa). WeChat: africahair_meibo
5th Floor (5F) – Beauty Tools, Nail Products & Packaging
Total Vendors: ~300
Specialization: Makeup brushes, applicators, nail supplies, beauty devices, packaging materials
Price Range: ¥0.50-80 wholesale
| Section | Products | Price | MOQ |
|---|---|---|---|
| 5F-A | Makeup Brushes – Face brushes (foundation, powder, blush), eye brushes (shadow, liner), brush sets (5-20 pcs) | ¥0.80-8 per brush, ¥15-60 per set | 50-500 pcs |
| 5F-B | Beauty Tools – Makeup sponges (¥0.30-2), eyelash curlers (¥1-4), tweezers (¥0.50-3), mirrors (¥2-10) | Varies | 100-1,000 pcs |
| 5F-C | Nail Products – Gel polish (¥2-8 per bottle), UV lamps (¥20-80), nail art supplies (rhinestones, stickers, brushes) | Varies | 50-300 pcs |
| 5F-D | Packaging & Private Label – Custom boxes, tubes, bottles, labels, logo printing services | ¥0.20-5 per unit | 500-5,000 pcs |
🖌️ Makeup Brush Quality Tiers:
| Grade | Bristles | Handle | Price | Best For |
|---|---|---|---|---|
| Budget | Synthetic (nylon), sheds bristles, scratchy | Plastic, lightweight | ¥0.80-2 per brush | Promotional giveaways, dollar stores |
| Mid-Range | Synthetic (taklon), soft, durable, vegan-friendly | Wood/plastic, decent weight | ¥2-5 per brush | General retail, Amazon FBA, mass market |
| Premium | Natural hair (goat, pony, squirrel) OR high-end synthetic, ultra-soft, professional | Wood (bamboo, birch), metal ferrule, weighted | ¥6-15 per brush | Professional makeup artists, high-end boutiques, luxury market |
Brush Set Strategy for Amazon FBA:
- Starter Set (5 pcs: powder, blush, foundation, eyeshadow, eyeliner) – Wholesale ¥18-30, Retail $35-60
- Pro Set (12-15 pcs with case) – Wholesale ¥45-80, Retail $80-150
Recommended Vendor: Stall 5F-045 (Guangzhou BrushPro) – Mid-to-premium brush sets, 12-piece set ¥55 wholesale, includes vegan leather roll case. OEM available (add brand logo, ¥0.60/brush, MOQ: 500 sets). WeChat: brushpro_meibo
💅 Nail Product Market:
Gel Polish (Most Popular Category):
| Type | Wholesale Price | MOQ | Retail Price | Margin |
|---|---|---|---|---|
| No-Brand Generic | ¥2-4 per 10ml bottle | 100-300 bottles | $5-10 | 3-5x |
| “OPI-Style” (Inspired Design) | ¥4-6 | 50-150 | $10-15 | 3-4x |
| Private Label (Your Brand) | ¥3-5 + logo/packaging | 500-1,000 | $12-20 | 4-6x |
UV/LED Nail Lamp:
- Wholesale: ¥25-60 (36W-80W power)
- MOQ: 20-50 units
- Retail: $40-100
- Safety Check: Must have auto-shutoff timer (30-120 seconds), overheat protection. Ask for CE certificate for EU export.
📦 Private Label / OEM Services (5F Specialty):
40-50% of 5F vendors offer custom packaging + logo printing:
What You Can Customize:
- Product Labels – Add your brand name, logo, ingredient list (¥0.10-0.50 per label, MOQ: 500-2,000)
- Bottles/Tubes – Custom shapes, colors, sizes for skincare/cosmetics (¥0.50-3 per unit, MOQ: 1,000-5,000)
- Retail Boxes – Full-color printed boxes with your brand (¥0.30-2 per box, MOQ: 500-3,000)
- Hang Tags – For brushes, tools (¥0.05-0.20 per tag, MOQ: 1,000-5,000)
Example Private Label Cost:
- 1,000× Vitamin C Serum (30ml)
- Product cost: ¥30 per bottle
- Custom bottle + label: ¥1.50 per unit
- Retail box with your brand: ¥0.80 per box
- Total: ¥32.30 ($4.52) per unit
- Retail Price on Amazon: $35-50
- Gross Profit: $30-45 per unit (8-10x markup)
Recommended OEM Vendor: Stall 5F-089 (Private Label Beauty Solutions) – Full-service OEM: product sourcing + packaging design + logo printing + shipping coordination. Minimum ¥30,000 ($4,200) first order, includes 1,000-2,000 units mixed products. WeChat: privatelabel_meibo
5. Product Categories & Prices
💄 Quick Price Reference
| Product Category | Wholesale Price Range | Typical MOQ | Retail Price | Margin |
|---|---|---|---|---|
| Lipstick | ¥5-25 | 10-50 pcs | $8-30 | 4-8x |
| Foundation | ¥10-45 | 5-20 pcs | $15-60 | 3-6x |
| Eyeshadow Palette (12-color) | ¥12-35 | 10-30 pcs | $20-70 | 4-6x |
| Sheet Masks (10-pack) | ¥12-25 | 20-100 bundles | $15-40 | 3-5x |
| Vitamin C Serum | ¥30-70 | 5-20 pcs | $25-80 | 3-5x |
| Makeup Brush Set (12-pc) | ¥45-80 | 20-100 sets | $40-120 | 3-5x |
| Gel Nail Polish | ¥2-6 per bottle | 100-300 bottles | $8-15 | 4-6x |
| Hair Extensions (Human Hair) | ¥120-300 per bundle | 5-20 bundles | $60-200 | 2-3x |
| Lace Front Wig | ¥100-280 | 3-10 pcs | $80-300 | 2-4x |
6. Pricing & MOQ Negotiation
💰 MOQ Flexibility (Meibo City’s Biggest Advantage)
Meibo City MOQ: 3-20 pieces (most flexible in China!)
Comparison:
- Yiwu Cosmetics Market: 1,000-10,000 pcs
- Shenzhen Factory Direct: 3,000-5,000 pcs
- Alibaba.com: 500-2,000 pcs
- Meibo City: 3-20 pcs ✅
Why Low MOQ Matters:
- Test products cheaply (buy 5-10 pcs × 20 products = 100-200 total pcs, ¥3,000-8,000/$420-1,120 investment)
- Reduce inventory risk (no 1,000-piece commitment to untested products)
- Build diverse catalog (50 SKUs × 10 pcs each = 500 total pcs, still manageable)
🎯 Negotiation Tactics (Adapted for Beauty Products)
Tactic #1: Bundle Across Categories
“I’ll buy 20 lipsticks + 10 foundations + 30 sheet masks from your shop (60 total). Can we use 100-piece pricing?”
Success rate: 70%
Tactic #2: Accept Mixed Shades
“For foundation, can I buy 20 pieces total (5× shade 1 + 5× shade 2 + 5× shade 3 + 5× shade 4) at 20-piece single-shade rate?”
Success rate: 65%
Tactic #3: Sample Pack Offer
“I’m testing for my store. Can you create a sample pack (1 of each shade/product) for ¥200? If I like it, I’ll order 500 pieces next month.”
Success rate: 50% (vendors value potential large orders)
Tactic #4: Cash + Immediate Purchase
“I’ll buy 50 pieces cash right now (no WeChat Pay delay) if you give me 100-piece pricing.”
Success rate: 60%
Tactic #5: End-of-Day Timing
Visit at 5:30-5:50 PM: “I need to decide quickly – 30 pieces, cash, right now. Best price?”
Success rate: 55%
Volume Discounts
| Order Quantity | Discount | Example: ¥20 Lipstick |
|---|---|---|
| 1-9 pcs | 0% (sample price) | ¥20 each |
| 10-49 pcs | -10% to -15% | ¥17-18 |
| 50-99 pcs | -20% to -25% | ¥15-16 |
| 100-299 pcs | -25% to -35% | ¥13-15 |
| 300-999 pcs | -35% to -45% | ¥11-13 |
| 1,000+ pcs | -45% to -55% | ¥9-11 |
7. Quality Control & Safety Testing
✅ On-Site Inspection (15-Minute Checklist)
For Makeup Products:
- Smell test – Should smell pleasant or neutral (not chemical/rancid)
- Texture test – Smooth, creamy (not grainy/separated/dry)
- Swatch test – Apply on hand, check pigmentation (vibrant, not patchy)
- Packaging test – Tubes/compacts open/close smoothly, no loose parts
- Ingredient list – Check for allergen warnings, expiry date (生产日期/保质期)
For Skincare:
- Smell test – Fragrance-free or light scent (not overpowering chemical smell)
- Texture test – Creams should be smooth (not grainy), serums should be liquid (not thick/goopy)
- pH test (bring pH strips)** – Cleansers 5-7, toners/essences 4-6 (too high/low = skin irritation)
- Packaging integrity – Pumps work, droppers seal properly, no leaks
- Expiry date – Check 生产日期 (production date) + 保质期 (shelf life, usually 2-3 years)
For Hair Products:
- Sniff test – Pleasant scent (not overpowering perfume or chemical smell)
- Texture test – Shampoo/conditioner should be smooth, not watery or too thick
- Lather test (for shampoo) – Apply drop to wet hand, should foam/lather easily
- Rinse test – Should rinse clean (not leave sticky residue)
For Hair Extensions:
- Tangle test – Run fingers through hair, should glide smoothly (not tangle/shed)
- Burn test (for human vs. synthetic) – Pull one strand, burn with lighter:
- Human hair: Smells like burnt hair, turns to ash
- Synthetic: Melts/drips like plastic, chemical smell
- Shedding test – Hold weft, tug gently, <5 hairs shed = good quality
- Color consistency – All bundles same dye lot (no color mismatch)
Safety Certificates (Export Requirements)
USA (FDA – Cosmetics):
- No pre-market approval needed (but products must be safe)
- Required: Accurate ingredient labeling, allergen warnings
- Prohibited ingredients: Check FDA’s list (e.g., mercury in skin lightening)
- VCRP Registration (Voluntary Cosmetic Registration Program) – Optional but recommended
Europe (EU – Cosmetics Regulation):
- CPNP Registration – Required (Cosmetic Products Notification Portal)
- Safety Assessment – Required by qualified toxicologist (¥15,000-40,000/$2,100-5,600 per product)
- PIF (Product Information File) – Mandatory documentation
China Export Requirements:
- Hygiene License (卫生许可证) – Verify vendor has this (required for legal cosmetics production in China)
- Test Reports (检测报告) – Heavy metals, microbiological tests, preservative tests
💡 Vendor Question: “Do you have test reports and hygiene license for export?” (有没有检测报告和卫生许可证供出口?)
Recommended Testing Lab: SGS Guangzhou (No. 91-93, Yuexiu North Road) – Cosmetics safety testing, CPNP compliance, MSDS preparation. ¥5,000-20,000 ($700-2,800) per product depending on scope. Contact: +86-20-8213-9688
⚠️ Product Safety Red Flags (AVOID)
❌ No ingredient list (illegal in USA/EU, indicates unregulated product)
❌ Skin lightening with hydroquinone/mercury (banned in USA, dangerous)
❌ “Miracle” claims (“removes wrinkles in 7 days!”, “whitens skin 10 shades!”) – false advertising, FDA violations
❌ Extremely cheap + no certifications (¥3 foundation, ¥5 serum with no hygiene license = risky)
❌ Strong chemical smell (indicates harsh preservatives or contamination)
❌ Expired or near-expiry products (check 保质期 shelf life – should be >12 months remaining)
8. Payment Methods
(Same as other markets – see previous guides)
Primary: WeChat Pay (98%), Alipay (95%), Cash (100%)
For large orders: Bank Transfer (>¥10,000)
Payment Structure for Large Orders (>¥20,000):
- 30% deposit
- 65% upon inspection
- 5% after delivery/loading
9. Shopping Strategies
🗓️ Best Time to Visit
Avoid:
- September-November (pre-Christmas, 10-15% higher prices)
- Chinese New Year (late Jan/early Feb, market closed 7-10 days)
Best Deals:
- March-April (post-CNY clearance, 20-30% off)
- July-August (summer slump, vendors negotiate)
Best Day: Tuesday-Wednesday (Monday vendors restocking, Thursday-Friday they’re packing weekend orders)
Best Time: 9:00-11:00 AM (vendors fresh, not yet tired, fewer buyers)
📝 4-Hour Efficient Route
9:00-9:30 AM: 1F K-Beauty Reconnaissance (30 min)
Scan trends, take photos, collect 5-10 business cards, don’t buy yet
9:30-10:30 AM: 2F Makeup Deep Dive (60 min)
Foundations, lipsticks, eyeshadows. Compare 5 vendors for same product. Buy small samples (5-10 pcs) from 2-3 vendors
10:30-11:15 AM: 3F Skincare (45 min)
Focus on serums, moisturizers. Check for test reports/hygiene licenses. Buy 5-10 piece samples
11:15 AM-12:00 PM: 4F Hair Products (45 min)
Hair extensions/wigs (if targeting African market), hair care products. Test quality (tangle test, burn test)
12:00-1:00 PM: Lunch + Review (60 min)
Nearby restaurant (many halal options within 500m for Muslim buyers). Review notes, calculate costs
1:00-2:00 PM: 5F Tools & OEM Consultation (60 min)
Makeup brushes, packaging vendors. Discuss private label options for future orders
2:00-3:00 PM: Return for Large Orders (60 min)
Go back to 2-3 top vendors from 2F-3F. Place orders (50-200 pieces). Inspect before paying. Collect receipts + vendor WeChat
🎒 Sample Collection Strategy
Problem: Want to test 30 products, but can’t afford 30× 50 pieces = 1,500 total pieces
Solution: Buy 5-10 pieces of each at slightly higher price
- Budget: ¥100-300 ($14-42) per product × 30 = ¥3,000-9,000 ($420-1,260)
- Ship home (air freight or carry in luggage, cosmetics <100ml each = airline-safe)
- Test for 2-3 weeks (sell on social media, test at local market, give to friends for feedback)
- Identify best 10 products
- Return to Meibo (or order via WeChat) with 100-500 piece orders
10. Common Mistakes to Avoid
❌ Mistake #1: Not Checking Ingredient Compliance
Trap: Buy skin lightening cream with hydroquinone (¥15 wholesale) → US Customs seizes (hydroquinone >2% banned in USA)
Solution: Check FDA/EU banned ingredient lists. Ask vendors for ingredient lists in English.
❌ Mistake #2: Ignoring Expiry Dates
Trap: Buy ¥5 foundation (great price!) → Check production date: 2 years old, expires in 6 months → Can’t sell in time, waste money
Solution: Check 生产日期 (production date) + 保质期 (shelf life). Need >12 months remaining for retail sale.
❌ Mistake #3: Buying Wrong Shades for Target Market
Trap: Buy 100 foundations (all light shades for Asian market) → Selling in Nigeria → No customer has light skin → Dead inventory
Solution: Research target market skin tones. For African market: 60-70% deep shades, 20-30% medium, 10% light. Ask vendors for “非洲专供” (Africa supply) products.
❌ Mistake #4: Not Testing Product Quality
Trap: Vendor shows perfect lipstick sample → Order 500 pieces → Receive products: different formula, chalky, no pigment
Solution: Buy 5-10 piece sample first. Test personally for 1-2 weeks. THEN order 100-500 pieces.
❌ Mistake #5: Buying Counterfeit “Luxury” Makeup
Trap: Vendor offers “MAC lipstick” for ¥8 (real MAC costs $19) → Order 200 → US Customs seizes (counterfeit) → Total loss + potential fine
Solution: Buy generic/no-brand OR private label (your own brand). NEVER buy counterfeit luxury brands.
❌ Mistake #6: Ignoring Packaging Quality
Trap: Buy ¥12 serum (good product) but packaging leaks during shipping → 30% of bottles arrive damaged → Angry customers + refunds
Solution: Inspect packaging (pump test, cap test, leak test). For fragile items, budget extra ¥0.50-1 per unit for better packaging.
❌ Mistake #7: Not Documenting Everything
Trap: Verbal agreement “100 lipsticks, shade Red, ¥15 each” → Vendor ships mixed shades (Red, Pink, Nude) at ¥18 each
Solution: WeChat text confirmation + photos + receipt for every payment >¥1,000.
❌ Mistake #8: Buying Basement (B1) Products for Export
Trap: Buy ¥2 lipsticks on B1 (super cheap!) → No hygiene license, no test reports → US/EU rejects import
Solution: B1 = domestic China market only (or very price-sensitive markets with lax regulations). For USA/EU export, buy 1F-5F from vendors with certificates.
❌ Mistake #9: Not Building Vendor Relationships
Trap: Buy from 15 different vendors once (¥500 each) → Next trip 6 months later, vendors don’t remember you, no special pricing
Solution: Concentrate with 3-5 key vendors. After 2-3 orders, they offer 10-20% loyalty discounts + flexible MOQ.
❌ Mistake #10: Skipping Market Research
Trap: Fall in love with “cute Korean sheet masks” at ¥3 → Order 1,000 pcs → Discover everyone selling same masks on Amazon for $5 (no profit after fees)
Solution: Check Amazon/eBay competition before buying. Use Helium 10, Jungle Scout to validate demand + competition level.
11. Buyer Q&A: 10 Most Asked Questions
Q1: Is Meibo City safe for foreigners?
Yes, very safe. Guangzhou is one of China’s safest cities. Meibo City area (near railway station) has heavy foot traffic + police presence.
Safety Tips:
- Watch belongings (pickpockets target tourists in crowded areas)
- Use hotel safe for passport/large cash
- Avoid displaying expensive jewelry/electronics
- Use DiDi (Chinese Uber) instead of unlicensed taxis at night
Language: 20-30% of vendors speak basic English (numbers, product names). Bring translation app (Google Translate, WeChat Translate).
Q2: Can I get halal-certified cosmetics at Meibo City?
Yes! 10-15% of vendors specialize in halal cosmetics (popular with Middle Eastern buyers).
Look for: “清真 Halal” signs OR ask “有没有清真化妆品?” (Yǒu méiyǒu qīngzhēn huàzhuāngpǐn? = Do you have halal cosmetics?)
Halal Certification: Some vendors have halal certificates from Malaysian/Indonesian certification bodies. Ask to see certificates before ordering large quantities.
Alcohol-Free Products: Many halal cosmetics are alcohol-free (important for Muslim consumers). Check ingredient list: 酒精 (jiǔjīng) = alcohol.
Q3: How do I ship cosmetics internationally? Any restrictions?
Shipping Methods:
Sea Freight (cheapest for >500 pcs):
- Cost: $1,500-3,000 for 20-foot container
- Time: USA 25-40 days, Europe 35-45 days, Middle East 20-30 days, Africa 25-35 days
- Cosmetics rules: No issues for sea freight (liquids OK)
Air Freight (faster):
- Cost: $4-10 per kg
- Time: 5-10 days
- Cosmetics rules:
- ✅ Allowed: Liquids <100ml per container (but unlimited total quantity in cargo)
- ❌ Prohibited: Flammable (alcohol content >70%), aerosols (spray cans), nail polish (some airlines restrict)
Restrictions:
- Alcohol-based products: Check airline/freight forwarder (some limit alcohol content >70%)
- Aerosols (hairspray, setting spray): May need special dangerous goods handling (adds $100-300 to shipping)
- Nail polish: Some airlines classify as hazardous (check with freight forwarder)
💡 Vendor Tip: Many Meibo vendors have freight forwarder partnerships. Ask: “Can you arrange shipping to [country]?” (你能安排运输到[国家]吗?)
Q4: Are these products fake/counterfeit brands?
Mostly NO, but be careful.
3 Types of Products at Meibo:
- Generic/No-Brand (60-70% of products) ✅ LEGAL
- No brand names, no logos
- Generic cosmetics (like CVS brand vs. name brand)
- 100% legal to buy/resell
- Private Label / OEM (20-25%) ✅ LEGAL
- Vendors produce with YOUR brand name
- MOQ: 500-3,000 pcs
- Legal way to build your own brand
- “Inspired” / Lookalike (10-15%) ⚠️ GRAY AREA
- Packaging similar to luxury brands (but no fake logos)
- Example: Pink tube that looks like Glossier but says “Beauty Co.”
- Legal if NO trademark infringement (no fake logos/names)
- Counterfeit (<5%, mostly in B1 basement) ❌ ILLEGAL
- Fake MAC, fake Kylie Cosmetics, fake Urban Decay with logos
- 95% customs seizure rate
- Federal crime in USA (18 USC § 2320)
How to Avoid Counterfeits:
- Shop on 1F-5F (B1 has more counterfeits)
- Ask: “Is this your brand or private label?” (这是你们自己的品牌还是可以贴牌?)
- If vendor says “1:1 copy” or “AAA quality replica” → RUN (counterfeit)
Q5: Can I test products before buying?
YES! Unlike electronics markets, beauty vendors encourage testing.
How to Test:
- Ask politely: “Can I test this?” (我可以试一下吗? Wǒ kěyǐ shì yīxià ma?)
- Swatch on hand: Most vendors provide tissue/wipes
- Open products: Check texture, smell (vendors expect this)
- Small sample first: Buy 5-10 pieces to test for 1-2 weeks before large order
Testing Tips:
- Bring makeup remover wipes (you’ll swatch 20-30 products per hour)
- Take photos of swatches (compare later when reviewing)
- Test on back of hand (not face, to avoid breakouts from unsanitized testers)
Q6: What’s MOQ for private label / adding my brand?
Typical Private Label MOQ: 500-3,000 pieces per SKU
Cost Breakdown:
| Service | Setup Cost | Per-Unit Cost | MOQ |
|---|---|---|---|
| Logo printing on product | ¥300-800 | ¥0.30-1 | 500-2,000 pcs |
| Custom packaging (boxes) | ¥800-2,000 | ¥0.40-2 | 1,000-3,000 pcs |
| Custom labels | ¥200-500 | ¥0.10-0.50 | 500-2,000 pcs |
| Formulation change | ¥5,000-20,000 | Varies | 3,000-10,000 pcs |
Example: Private label lipstick
- Product cost: ¥12 per lipstick
- Logo printing: ¥0.60 per lipstick
- Custom packaging: ¥0.80 per box
- MOQ: 1,000 pcs
- Total cost: ¥13.40 ($1.88) × 1,000 = ¥13,400 ($1,880)
- Retail on Amazon: $18-28
- Gross profit: $16-26 per lipstick (9-14x markup)
Timeline: 15-30 days (design approval + production + packaging)
Q7: How do I know if foundation shade will match my customers?
Challenge: Chinese foundation shades tend toward light/fair (Asian market focus). Need deeper shades for African, Latina, South Asian markets.
Solution:
1. Look for “Africa Supply” Vendors (非洲专供)
- These vendors stock 10-15 shades (light to deep)
- Located mostly on 2F
- Ask: “有没有非洲市场的色号?” (Do you have shades for African market?)
2. Swatch on Hand
- Bring foundation shade reference (e.g., MAC NC42, Fenty 360)
- Swatch Meibo products next to reference
- Take photos in natural light (market lighting distorts colors)
3. Buy Shade Range Sample Pack
- Ask vendor: “Can I buy 1 of each shade?” (每个色号买一个可以吗?)
- Most vendors allow this (¥100-200 for 10-15 shades)
- Test on actual customers at home before ordering 100+ of each
4. Check Undertones
- Warm (yellow/golden undertones) – Most common in Asian foundations
- Cool (pink undertones) – Popular in Western markets
- Neutral (balanced) – Universal appeal
- For African market: Focus on warm/neutral undertones
Q8: Can I order remotely (via WeChat) after first visit?
YES, 70-80% of repeat orders happen via WeChat.
Process:
- First visit: Collect vendor WeChat + stall number, buy samples
- Test samples for 2-4 weeks
- Reorder via WeChat: Send message: “Hi, I’m [Name], bought samples from your stall (2F-156) last month. Ready to order 200 lipsticks (shade Red). What’s price + delivery time?”
- Vendor replies: Photos + price list
- Negotiate: Via text
- Pay 30-50% deposit (WeChat Pay)
- Vendor sends progress photos (production, packaging)
- Pay remaining 50-70%
- Vendor ships (to your address or freight forwarder)
⚠️ Remote Order Tips:
- Start small (100-300 pcs remote order before scaling to 1,000+)
- Video call during packing (reduce bait-and-switch risk)
- Use freight forwarder for inspection (¥300-500 fee) for orders >¥20,000
Q9: What about shelf life / expiry dates?
Critical for cosmetics!
Chinese Labeling:
- 生产日期 (shēngchǎn rìqī) = Production Date
- 保质期 (bǎozhìqī) = Shelf Life (usually “3年” = 3 years OR “36个月” = 36 months)
- Format: YYYY-MM-DD (e.g., 2024-08-15 = produced Aug 15, 2024)
What to Check:
- Remaining shelf life: Need >12 months remaining for retail sale (preferably 18-24 months)
- Example: If today is Nov 2025, production date Aug 2024, shelf life 3 years → Expires Aug 2027 = 20 months remaining ✅ GOOD
⚠️ Warning Signs:
- Production date >18 months ago (product may expire before you sell it)
- No production date/expiry date visible (illegal, unregulated product)
- Basement (B1) often has near-expiry products at 50-70% discount (OK for immediate domestic sale, NOT for export/long-term storage)
💡 Negotiation Tip: If product expires in 12-18 months (borderline), negotiate 10-20% discount: “Expiry date is soon, can you discount?”
Q10: Meibo City vs. Yiwu Cosmetics Market – which is better?
| Aspect | Meibo City (Guangzhou) | Yiwu Market (Zhejiang) |
|---|---|---|
| Location | Guangzhou (easy to combine with other wholesale markets) | Yiwu (4-hour train from Guangzhou, 2.5-hour from Shanghai) |
| MOQ | 3-20 pcs 🔥 | 1,000-10,000 pcs |
| Price | Mid-range wholesale (¥8-50 typical) | Slightly cheaper (¥5-40), but offset by higher MOQ |
| Selection | 2,500+ vendors, 100,000+ SKUs | 3,000+ vendors, 150,000+ SKUs (larger but similar) |
| Best For | Testing, sampling, small-medium orders (<5,000 pcs) | Very large orders (>10,000 pcs), established businesses only |
| Vendor Service | Better English (20-30%), used to foreign buyers | Less English (10-15%), mostly domestic focus |
| When to Visit | First trip, testing phase, orders <5,000 pcs | Second/third trip, proven products, orders >10,000 pcs |
💡 Strategy:
- Start at Meibo City – Test 20-30 products (buy 5-10 pcs each = 100-300 total)
- Identify best 5-10 products (based on sales at home)
- Return to Meibo for 500-2,000 pcs of proven products
- After 2-3 successful orders → Consider Yiwu for 5,000-10,000 pcs (lower price, but higher commitment)
If you want to local people as guide, please contact us
