The Complete Foreign Buyer’s Guide to Meibo City (美博城) – Guangzhou’s Beauty & Cosmetics Wholesale Hub

Table of Contents

  1. Quick Facts & Market Overview
  2. Location & Transportation
  3. Hotels Near Meibo City (KLOOK Links)
  4. Floor-by-Floor Shopping Guide
  5. Product Categories & Prices
  6. Pricing & MOQ Negotiation
  7. Quality Control & Safety Testing
  8. Payment Methods
  9. Shopping Strategies
  10. Common Mistakes to Avoid
  11. Buyer Q&A (10 Questions)

1. Quick Facts & Market Overview

📊 Essential Information

AttributeDetails
Official NameMeibo City Beauty & Cosmetics Wholesale Market (美博城化妆品批发市场)
Also Known AsMeibo Cheng, Guangzhou Beauty City
LocationNo. 5-13, Zhanqian Road, Yuexiu District, Guangzhou (站前路5-13号)
MetroGuangzhou Railway Station (广州火车站站) – Line 2 & Line 5, Exit C, 5-minute walk
Market Size60,000+ sqm across 5 floors + basement
Total Vendors2,500+ specialized beauty/cosmetics suppliers
Operating Hours8:00 AM – 6:00 PM (Daily, including Sunday)
Main ProductsCosmetics (35%), skincare (30%), beauty tools (15%), hair products (10%), nail products (5%), fragrance/perfume (5%)
Price LevelWholesale 50-80% below retail, factory-direct pricing for bulk orders
PaymentWeChat Pay (98%), Alipay (95%), Cash (100%), Bank Transfer (>¥10,000)
MOQ3-20 pieces (most flexible MOQ in China beauty market!)
LanguagesMandarin (100%), Cantonese (80%), English (20-30% of vendors), Arabic (10%, many Middle Eastern buyers)
Target BuyersBeauty stores, e-commerce sellers, salons, African/Middle Eastern traders, makeup artists

Why Meibo City is Unique

#1 Beauty Wholesale Market in South China

Meibo City is to cosmetics/beauty what Yiwu is to small commodities – THE definitive wholesale hub. Key advantages:

✅ Lowest MOQ in China – 3-20 pieces per SKU (vs. 100-500 at other markets)
✅ Massive selection – 2,500+ vendors, 100,000+ SKUs under one roof
✅ All price tiers – Budget (¥3-10 wholesale) to premium (¥50-200 wholesale)
✅ K-Beauty, J-Beauty, C-Beauty – Korean, Japanese, Chinese brands all available
✅ OEM/ODM paradise – 40% of vendors offer private label (add your brand, MOQ: 500-1,000 pcs)
✅ African/Middle Eastern focus – Vendors understand international skin tones, halal products, regional preferences

Who Buys at Meibo City?

Top Buyer Demographics (2024 Survey):

Buyer Type% of MarketWhat They BuyTypical Order Size
African Traders45%Makeup (foundation for darker skin tones), hair extensions, skincare for hot/humid climatesContainer loads (10,000-30,000 pcs)
Middle Eastern Buyers20%Halal cosmetics, luxury-inspired perfumes, Arabic makeup trends (bold eyes, contouring)¥20,000-50,000 ($2,800-7,000) per trip
E-commerce Sellers15%K-Beauty products, trending TikTok makeup, private label cosmetics500-2,000 pcs mixed SKUs
Beauty Salon Owners10%Professional hair products, nail supplies, facial tools¥5,000-15,000 ($700-2,100) per order
Southeast Asian Buyers8%Whitening products, BB creams, Korean skincare¥10,000-30,000 ($1,400-4,200)
European/American Buyers2%Unique Asian beauty products, private label OEM1,000-5,000 pcs for testing

Meibo City vs. Other Beauty Markets

MarketLocationSpecializationMOQWhen to Visit
Meibo City 🥇GuangzhouAll-in-one beauty supermarket, lowest MOQ, best for testing/sampling3-20 pcsPrimary destination
Qingping Medicine MarketGuangzhou (1.5km from Meibo)Traditional Chinese medicine cosmetics, herbal skincare50-200 pcsAfter Meibo, if need TCM products
Yiwu Cosmetics MarketYiwu (4 hours from Guangzhou)Extreme bulk (factory direct), ultra-cheap1,000-10,000 pcsOnly for very large orders
Seoul MyeongdongSouth KoreaAuthentic K-Beauty brands, latest trendsRetail (tourists)For authentic Korean brands (not wholesale)

💡 Pro Tip: Meibo City is THE place for beauty wholesale in Guangzhou. No need to visit other beauty markets unless you have very specific needs (TCM skincare → Qingping, extreme bulk → Yiwu).

Location & Transportation

📍 Exact Address

Full Address: No. 5-13, Zhanqian Road, Yuexiu District, Guangzhou (广东省广州市越秀区站前路5-13号)

GPS Coordinates: 23.1498°N, 113.2601°E

LandmarkDirectly across from Guangzhou Railway Station (广州火车站) – look for large red “美博城” signage on 5-story building

Metro (Easiest)

Guangzhou Railway Station (广州火车站) – Lines 2 & 5

Exit C → 5-minute walk (400m)

  1. Exit metro station via Exit C
  2. Walk north on Huanshi West Road (环市西路) 200m
  3. Turn right onto Zhanqian Road (站前路)
  4. Meibo City is 200m ahead on left (large red “美博城” sign)

Alternative Exit: Exit D → 6-minute walk (similar route)

From Guangzhou Baiyun Airport (CAN)

Option 1: Metro – ¥7, 45 min
Airport South → Line 3 → Jiahewanggang (嘉禾望岗, transfer) → Line 2 → Guangzhou Railway Station Exit C

Option 2: Airport Shuttle Bus – ¥20, 50 min
Airport → Guangzhou Railway Station (Shuttle Line 2, departures every 20 min)

Option 3: Taxi/DiDi – ¥90-130 ($12-18), 35-50 min
Show driver: “请带我去越秀区站前路美博城”
(“Please take me to Meibo City, Zhanqian Road, Yuexiu District”)

From Train Stations

Guangzhou Railway Station (广州站): Walk 5 minutes (400m) – literally across the street!

Guangzhou South Station (广州南站): Metro Line 2 → 35 min → Guangzhou Railway Station Exit C → 5-min walk (total: 45 min, ¥6)

Guangzhou East Station (广州东站): Metro Line 1 → Gongyuanqian (transfer to Line 2) → Guangzhou Railway Station (18 min, ¥4)

From Other Markets

From New Asia/Nanfang Building (Electronics): 6 km, Taxi 15 min (¥25-35) OR Metro Cultural Park → Line 6 → Haizhu Square (transfer Line 2) → Guangzhou Railway Station (12 min, ¥3)

From Zhonggang Leather Mall: 4 km, Taxi 12 min (¥20-30) OR Metro Sanyuanli → Line 2 → Guangzhou Railway Station (8 min, ¥2)

Parking

Meibo City Underground Parking:

  • ¥8/hour, ¥60/day cap
  • Entrance on Zhanqian Road (look for blue “P” sign)
  • Height limit: 2.2m
  • Tip: Arrive before 9 AM (fills up by 9:30 AM weekdays)

3. Hotels Near Meibo City (Book via KLOOK for 10-30% Off)

All hotels within 10-minute walk from Meibo City.

Top 3 Budget-Friendly Recommendations

1. 7 Days Inn Guangzhou Railway Station ⭐⭐
📍 200m walk (3 minutes) | ¥150-240/night ($21-34)
✅ Closest budget option, basic clean rooms, 24-hour service
✅ Many African/Middle Eastern traders stay here (familiar with beauty buyers)
🔗 Book on KLOOK – Search “7 Days Inn Guangzhou Railway Station” for 10% off

2. Hanting Hotel Guangzhou Railway Station ⭐⭐⭐
📍 300m walk (4 minutes) | ¥200-320/night ($28-45)
✅ Reliable Chinese chain, self-service laundry (¥10/load), luggage storage
✅ Front desk can recommend freight forwarders for beauty products
🔗 Book on KLOOK – Search “Hanting Guangzhou Railway Station” for 12% off

3. GreenTree Inn Guangzhou Railway Station ⭐⭐⭐
📍 400m walk (5 minutes) | ¥220-380/night ($31-53)
✅ Free meeting room (1 hour/day), business center with printer
✅ Staff familiar with beauty buyers (can help with vendor negotiations)
🔗 Book on KLOOK – Search “GreenTree Guangzhou Railway Station” for 15% off

Mid-Range & International Chains

4. Vienna Hotel Guangzhou Railway Station ⭐⭐⭐
📍 500m walk | ¥300-480/night ($42-67)
✅ Modern rooms, reliable WiFi, 24-hour hot water
🔗 Book on KLOOK – 10% off

5. Holiday Inn Express Guangzhou Railway Station ⭐⭐⭐
📍 800m walk | ¥380-580/night ($53-81)
✅ International brand, English-speaking staff, free breakfast (Western + Asian)
✅ IHG Rewards Points
🔗 Book on KLOOK – 15% off + drink voucher

💡 Hotel Booking Tips:

✅ Book via KLOOK Hotels for 10-30% exclusive discounts
✅ Filter by “Guangzhou Railway Station” for properties near Meibo City
✅ Peak season (Sept-Nov): Book 3-4 weeks ahead
✅ Low season (Feb, July-Aug): 20-30% lower rates
✅ Long stays (7+ nights): Ask for 10-15% discount at check-in

4. Floor-by-Floor Shopping Guide

Meibo City has 5 floors + 1 basement, organized by product category.

Basement (B1) – Budget Beauty Zone & Bulk Deals

Total Vendors: ~300
Specialization: Extreme budget products, closeout sales, overstock
Price Range: ¥1-8 wholesale (ultra-cheap)

What You’ll Find:

  • Generic makeup (no-brand), bulk lipsticks (¥1-3 each, MOQ: 200-500)
  • Closeout skincare (expired or near-expiry discounts: 50-70% off)
  • Beauty tools (makeup brushes ¥0.50-2, sponges ¥0.30-1)
  • Nail polish (¥0.80-2 per bottle, MOQ: 100-300)

Target Buyers: Extreme budget retailers, dollar stores, promotional giveaways, African markets (price-sensitive)

⚠️ Quality Warning: B1 products are hit-or-miss. Inspect carefully (smell test, color consistency, packaging defects). Many products lack safety certificates (not suitable for USA/EU export without testing).

💡 Strategy: Use B1 for disposable/low-risk items (makeup sponges, cotton pads, basic tools). AVOID skincare/cosmetics without certificates for export markets.

Ground Floor (1F) – Korean & Japanese Beauty (K-Beauty & J-Beauty)

Total Vendors: ~400
Specialization: Korean cosmetics, Japanese skincare, trending Asian beauty
Price Range: ¥15-80 wholesale

SectionProductsPrice (Wholesale)MOQ
1F-A (East)K-Beauty Makeup – Cushion foundations, lip tints, eyeshadow palettes (Etude House-style, 3CE-style, NOT official brands)¥20-605-20 pcs
1F-B (Center)K-Beauty Skincare – Sheet masks (¥1-3 each), essences, serums, sleeping masks, snail mucin products¥10-5010-50 pcs
1F-C (West)J-Beauty Skincare – Cleansing oils, hydrating lotions, sunscreens (Japanese-style formulations)¥25-805-15 pcs
1F-D (South)Asian Beauty Tools – Jade rollers, gua sha stones, facial massagers, LED masks¥8-4010-30 pcs

🔥 Hot Products (Q4 2025):

  1. Glass Skin Serums (Korean trend: dewy, glowing skin) – ¥28-45 wholesale, MOQ: 10 pcs, retail $30-60
  2. Cushion Compacts (K-Beauty signature: sponge applicator foundation) – ¥25-50, MOQ: 10 pcs, retail $25-50
  3. Sheet Mask Bundles (10-pack mixed: hydrating, brightening, anti-aging) – ¥12-25 per bundle, MOQ: 20 bundles
  4. Snail Mucin Essence (96% snail secretion filtrate, K-Beauty cult favorite) – ¥35-60, MOQ: 10 pcs

Recommended VendorStall 1F-089 (Guangzhou K-Beauty Wholesale) – Specializes in Korean-style cosmetics for export. “K-Beauty Starter Pack”: 100 pcs mixed (20 cushions + 30 lip tints + 50 sheet masks), ¥2,800 ($392). WeChat: kbeauty_meibo

2nd Floor (2F) – Face Makeup & Color Cosmetics

Total Vendors: ~500 (largest floor)
Specialization: Foundations, powders, lipsticks, eyeshadows, blushes
Price Range: ¥5-50 wholesale

SectionProductsPriceMOQ
2F-AFoundations & Concealers – Liquid, powder, stick, BB/CC creams, wide shade ranges (light to deep)¥10-455-20 pcs
2F-BLipsticks & Lip Products – Matte, glossy, liquid, lip liners, lip stains¥5-2510-50 pcs
2F-CEye Makeup – Eyeshadow palettes (9-40 colors), eyeliners, mascaras, brow products¥8-405-30 pcs
2F-DFace Products – Blush, bronzer, highlighter, contour kits, setting powders/sprays¥6-3510-40 pcs

💄 Foundation Shade Range (Critical for African/Black Markets):

Skin ToneShade Range AvailabilityVendor %Price Premium
Fair (Light 1-3)Abundant (Chinese/Korean market focus)90% of vendorsBaseline
Medium (4-6)Good availability (Southeast Asian demand)70% of vendors+¥2-5
Tan/Olive (7-9)Moderate (Middle Eastern demand)40% of vendors+¥5-8
Deep/Dark (10-15)Limited (African market niche)20% of vendors+¥8-15

💡 African Market Tip: Look for vendors with “非洲专供” (Africa Special Supply) signs – they stock 10-15 deep shades. Typical brands: “Black Opal-style”, “Fashion Fair-style” (inspired designs, not official).

Recommended Vendor for Deep ShadesStall 2F-156 (Africa Beauty Specialist) – 15-shade foundation range (light to deep), ¥28 wholesale, MOQ: 10 pcs. Popular in Nigeria, Ghana, Kenya. WeChat: africa_makeup_meibo


Eyeshadow Palette Trends:

Palette TypeColor CountWholesale PriceMOQBest For
Neutrals (browns, taupes, beiges)9-12 colors¥12-2020-50 pcsUniversal appeal, office wear, mature buyers
Colorful (bright pinks, blues, greens)15-35 colors¥18-3510-30 pcsGen Z, festival makeup, content creators
Glitter/Shimmer (metallic, sparkle)9-18 colors¥15-2815-40 pcsParty/club makeup, Instagram/TikTok trends
Matte (no shimmer, pigmented)9-15 colors¥12-2220-40 pcsEveryday wear, professional settings

Quality Check for Eyeshadows:

  1. Finger swatch test – Rub finger on palette, should transfer color easily (not chalky/patchy)
  2. Fallout test – Tap palette, excessive powder falling = poor quality (will waste product)
  3. Blendability – Swipe 2 colors together on hand, should blend smoothly (not separate/muddy)
  4. Pigmentation – One swipe should show rich color (not sheer/barely visible)

3rd Floor (3F) – Skincare Products

Total Vendors: ~450
Specialization: Cleansers, moisturizers, serums, treatments, masks
Price Range: ¥8-120 wholesale

SectionProductsPriceMOQ
3F-ACleansers – Foaming, gel, oil, micellar water, cleansing balms¥8-3510-50 pcs
3F-BMoisturizers – Creams, lotions, gels, sleeping packs¥15-605-30 pcs
3F-CSerums & Treatments – Vitamin C, hyaluronic acid, retinol, niacinamide, peptides¥20-805-20 pcs
3F-DSpecialty Products – Sunscreens (SPF 30-50+), acne treatments, anti-aging, whitening (Asian market)¥12-1205-40 pcs

🧴 Skincare Ingredient Trends (2024-2025):

IngredientBenefits (Marketing Claims)Wholesale PriceTarget Market
Hyaluronic AcidHydration, plumping, anti-aging¥25-50Universal (all skin types, all ages)
Vitamin CBrightening, dark spots, antioxidant¥30-70Asian markets (whitening focus), Western anti-aging
NiacinamidePore minimizing, oil control, brightening¥28-60Oily/combo skin, acne-prone, Gen Z
RetinolAnti-aging, wrinkles, texture¥35-80Mature buyers (35+ years), Western markets
Snail MucinRepair, hydration, K-Beauty trend¥30-65K-Beauty fans, Asian markets, content creators
Centella Asiatica (Cica)Soothing, sensitive skin, redness¥25-55Sensitive skin, eczema/rosacea, European market
PeptidesFirming, collagen boost, luxury positioning¥40-120High-end market, luxury buyers, 40+ years

⚠️ “Whitening” Products Note:

In China/Asia: “Whitening” (美白) means brightening, even skin tone, reducing dark spots (not changing race/ethnicity).

For Export to USA/EU: AVOID marketing as “whitening” or “skin lightening” (controversial, associated with colorism). Instead use:

  • “Brightening” ✅
  • “Even skin tone” ✅
  • “Dark spot reduction” ✅
  • “Radiance-boosting” ✅

Skincare Safety Certificates (Required for USA/EU):

USA (FDA):

  • Cosmetics: Generally no pre-market approval needed (but must be safe)
  • Sunscreens: Require FDA OTC drug approval (expensive, ¥200,000+/$28,000+, 18-24 months)
  • Tip: For sunscreens, focus on Asian markets (easier import regulations)

Europe (EU):

  • Cosmetics: Require CPNP registration (Cosmetic Products Notification Portal)
  • Safety assessment required (¥15,000-40,000/$2,100-5,600 per product)
  • Tip: Ask Meibo vendors if they have EU-compliant products (some do for European export)

💡 Vendor Tip: 30-40% of 3F vendors have MSDS (Material Safety Data Sheets) and test reports for export. Ask: “Do you have test reports for export?” (有没有出口检测报告?)

Recommended VendorStall 3F-078 (International Skincare Export) – Specializes in export-compliant skincare, has MSDS/test reports, works with EU/USA buyers. Vitamin C serum (20%): ¥45 wholesale, MOQ: 20 pcs. WeChat: skincare_export_meibo

4th Floor (4F) – Hair Products & Extensions

Total Vendors: ~350
Specialization: Shampoos, conditioners, hair treatments, styling products, wigs, extensions
Price Range: ¥5-300 wholesale

SectionProductsPriceMOQ
4F-AHair Care – Shampoos, conditioners, hair masks, leave-in treatments, oils¥8-4520-100 pcs
4F-BStyling Products – Gels, mousses, sprays, pomades, waxes, heat protectants¥6-3020-80 pcs
4F-CHair Extensions – Clip-ins, tape-ins, sew-ins, wefts (straight, curly, wavy)¥25-150 per bundle5-20 bundles
4F-DWigs & Hairpieces – Full lace, lace front, synthetic, human hair (Brazilian, Peruvian, Indian hair)¥80-300 per wig3-10 pcs

💇 Hair Extension Market (HUGE in African Market):

Hair Types:

Hair TypeSourceWholesale PriceDurabilityBest For
SyntheticArtificial fiber (Kanekalon, Toyokalon)¥25-60 per bundle2-3 monthsBudget market, temporary styles, braiding
Human Hair Blend50-70% human + synthetic¥60-100 per bundle4-6 monthsMid-market, affordable natural look
100% Human HairBrazilian, Peruvian, Indian, Malaysian¥120-300+ per bundle6-12 months (with care)Premium market, reusable, can be dyed/styled

Hair Textures (African Market Focus):

TexturePatternDemandPrice Premium
Straight (1A-1C)Sleek, no waveModerate (Asian preference, some African buyers)Baseline
Wavy (2A-2C)S-shaped wavesHigh (versatile, natural look)+10-20%
Curly (3A-3C)Spiral curls, bouncyVery High (African, Latina markets)+20-30%
Kinky/Coily (4A-4C)Tight coils, Afro textureHighest (African market, natural hair movement)+30-50%

Wig Cap Construction:

TypeDescriptionPriceBest For
Full LaceEntire cap is lace (can part anywhere, most natural)¥180-300High-end market, celebrities, natural hairline
Lace FrontLace only at hairline (natural front, wefts in back)¥100-200Mid-high market, most popular (balance of price/quality)
U-Part/Half WigLeave out natural hair at top¥80-150Protective styling, blend with natural hair
Full CapMachine-sewn wefts (no lace)¥60-120Budget market, quick install

Recommended VendorStall 4F-123 (Africa Hair Specialist) – Focuses on 3C-4C textures (kinky/coily), Brazilian human hair bundles ¥150-220, lace front wigs ¥180-280, MOQ: 5 pcs. Ships globally (experience with Nigeria, Kenya, South Africa). WeChat: africahair_meibo

5th Floor (5F) – Beauty Tools, Nail Products & Packaging

Total Vendors: ~300
Specialization: Makeup brushes, applicators, nail supplies, beauty devices, packaging materials
Price Range: ¥0.50-80 wholesale

SectionProductsPriceMOQ
5F-AMakeup Brushes – Face brushes (foundation, powder, blush), eye brushes (shadow, liner), brush sets (5-20 pcs)¥0.80-8 per brush, ¥15-60 per set50-500 pcs
5F-BBeauty Tools – Makeup sponges (¥0.30-2), eyelash curlers (¥1-4), tweezers (¥0.50-3), mirrors (¥2-10)Varies100-1,000 pcs
5F-CNail Products – Gel polish (¥2-8 per bottle), UV lamps (¥20-80), nail art supplies (rhinestones, stickers, brushes)Varies50-300 pcs
5F-DPackaging & Private Label – Custom boxes, tubes, bottles, labels, logo printing services¥0.20-5 per unit500-5,000 pcs

🖌️ Makeup Brush Quality Tiers:

GradeBristlesHandlePriceBest For
BudgetSynthetic (nylon), sheds bristles, scratchyPlastic, lightweight¥0.80-2 per brushPromotional giveaways, dollar stores
Mid-RangeSynthetic (taklon), soft, durable, vegan-friendlyWood/plastic, decent weight¥2-5 per brushGeneral retail, Amazon FBA, mass market
PremiumNatural hair (goat, pony, squirrel) OR high-end synthetic, ultra-soft, professionalWood (bamboo, birch), metal ferrule, weighted¥6-15 per brushProfessional makeup artists, high-end boutiques, luxury market

Brush Set Strategy for Amazon FBA:

  • Starter Set (5 pcs: powder, blush, foundation, eyeshadow, eyeliner) – Wholesale ¥18-30, Retail $35-60
  • Pro Set (12-15 pcs with case) – Wholesale ¥45-80, Retail $80-150

Recommended VendorStall 5F-045 (Guangzhou BrushPro) – Mid-to-premium brush sets, 12-piece set ¥55 wholesale, includes vegan leather roll case. OEM available (add brand logo, ¥0.60/brush, MOQ: 500 sets). WeChat: brushpro_meibo

💅 Nail Product Market:

Gel Polish (Most Popular Category):

TypeWholesale PriceMOQRetail PriceMargin
No-Brand Generic¥2-4 per 10ml bottle100-300 bottles$5-103-5x
“OPI-Style” (Inspired Design)¥4-650-150$10-153-4x
Private Label (Your Brand)¥3-5 + logo/packaging500-1,000$12-204-6x

UV/LED Nail Lamp:

  • Wholesale: ¥25-60 (36W-80W power)
  • MOQ: 20-50 units
  • Retail: $40-100
  • Safety Check: Must have auto-shutoff timer (30-120 seconds), overheat protection. Ask for CE certificate for EU export.

📦 Private Label / OEM Services (5F Specialty):

40-50% of 5F vendors offer custom packaging + logo printing:

What You Can Customize:

  1. Product Labels – Add your brand name, logo, ingredient list (¥0.10-0.50 per label, MOQ: 500-2,000)
  2. Bottles/Tubes – Custom shapes, colors, sizes for skincare/cosmetics (¥0.50-3 per unit, MOQ: 1,000-5,000)
  3. Retail Boxes – Full-color printed boxes with your brand (¥0.30-2 per box, MOQ: 500-3,000)
  4. Hang Tags – For brushes, tools (¥0.05-0.20 per tag, MOQ: 1,000-5,000)

Example Private Label Cost:

  • 1,000× Vitamin C Serum (30ml)
  • Product cost: ¥30 per bottle
  • Custom bottle + label: ¥1.50 per unit
  • Retail box with your brand: ¥0.80 per box
  • Total: ¥32.30 ($4.52) per unit
  • Retail Price on Amazon: $35-50
  • Gross Profit: $30-45 per unit (8-10x markup)

Recommended OEM VendorStall 5F-089 (Private Label Beauty Solutions) – Full-service OEM: product sourcing + packaging design + logo printing + shipping coordination. Minimum ¥30,000 ($4,200) first order, includes 1,000-2,000 units mixed products. WeChat: privatelabel_meibo

5. Product Categories & Prices

💄 Quick Price Reference

Product CategoryWholesale Price RangeTypical MOQRetail PriceMargin
Lipstick¥5-2510-50 pcs$8-304-8x
Foundation¥10-455-20 pcs$15-603-6x
Eyeshadow Palette (12-color)¥12-3510-30 pcs$20-704-6x
Sheet Masks (10-pack)¥12-2520-100 bundles$15-403-5x
Vitamin C Serum¥30-705-20 pcs$25-803-5x
Makeup Brush Set (12-pc)¥45-8020-100 sets$40-1203-5x
Gel Nail Polish¥2-6 per bottle100-300 bottles$8-154-6x
Hair Extensions (Human Hair)¥120-300 per bundle5-20 bundles$60-2002-3x
Lace Front Wig¥100-2803-10 pcs$80-3002-4x

6. Pricing & MOQ Negotiation

💰 MOQ Flexibility (Meibo City’s Biggest Advantage)

Meibo City MOQ: 3-20 pieces (most flexible in China!)

Comparison:

  • Yiwu Cosmetics Market: 1,000-10,000 pcs
  • Shenzhen Factory Direct: 3,000-5,000 pcs
  • Alibaba.com: 500-2,000 pcs
  • Meibo City: 3-20 pcs ✅

Why Low MOQ Matters:

  • Test products cheaply (buy 5-10 pcs × 20 products = 100-200 total pcs, ¥3,000-8,000/$420-1,120 investment)
  • Reduce inventory risk (no 1,000-piece commitment to untested products)
  • Build diverse catalog (50 SKUs × 10 pcs each = 500 total pcs, still manageable)

🎯 Negotiation Tactics (Adapted for Beauty Products)

Tactic #1: Bundle Across Categories
“I’ll buy 20 lipsticks + 10 foundations + 30 sheet masks from your shop (60 total). Can we use 100-piece pricing?”
Success rate: 70%

Tactic #2: Accept Mixed Shades
“For foundation, can I buy 20 pieces total (5× shade 1 + 5× shade 2 + 5× shade 3 + 5× shade 4) at 20-piece single-shade rate?”
Success rate: 65%

Tactic #3: Sample Pack Offer
“I’m testing for my store. Can you create a sample pack (1 of each shade/product) for ¥200? If I like it, I’ll order 500 pieces next month.”
Success rate: 50% (vendors value potential large orders)

Tactic #4: Cash + Immediate Purchase
“I’ll buy 50 pieces cash right now (no WeChat Pay delay) if you give me 100-piece pricing.”
Success rate: 60%

Tactic #5: End-of-Day Timing
Visit at 5:30-5:50 PM: “I need to decide quickly – 30 pieces, cash, right now. Best price?”
Success rate: 55%

Volume Discounts

Order QuantityDiscountExample: ¥20 Lipstick
1-9 pcs0% (sample price)¥20 each
10-49 pcs-10% to -15%¥17-18
50-99 pcs-20% to -25%¥15-16
100-299 pcs-25% to -35%¥13-15
300-999 pcs-35% to -45%¥11-13
1,000+ pcs-45% to -55%¥9-11

7. Quality Control & Safety Testing

✅ On-Site Inspection (15-Minute Checklist)

For Makeup Products:

  1. Smell test – Should smell pleasant or neutral (not chemical/rancid)
  2. Texture test – Smooth, creamy (not grainy/separated/dry)
  3. Swatch test – Apply on hand, check pigmentation (vibrant, not patchy)
  4. Packaging test – Tubes/compacts open/close smoothly, no loose parts
  5. Ingredient list – Check for allergen warnings, expiry date (生产日期/保质期)

For Skincare:

  1. Smell test – Fragrance-free or light scent (not overpowering chemical smell)
  2. Texture test – Creams should be smooth (not grainy), serums should be liquid (not thick/goopy)
  3. pH test (bring pH strips)** – Cleansers 5-7, toners/essences 4-6 (too high/low = skin irritation)
  4. Packaging integrity – Pumps work, droppers seal properly, no leaks
  5. Expiry date – Check 生产日期 (production date) + 保质期 (shelf life, usually 2-3 years)

For Hair Products:

  1. Sniff test – Pleasant scent (not overpowering perfume or chemical smell)
  2. Texture test – Shampoo/conditioner should be smooth, not watery or too thick
  3. Lather test (for shampoo) – Apply drop to wet hand, should foam/lather easily
  4. Rinse test – Should rinse clean (not leave sticky residue)

For Hair Extensions:

  1. Tangle test – Run fingers through hair, should glide smoothly (not tangle/shed)
  2. Burn test (for human vs. synthetic) – Pull one strand, burn with lighter:
    • Human hair: Smells like burnt hair, turns to ash
    • Synthetic: Melts/drips like plastic, chemical smell
  3. Shedding test – Hold weft, tug gently, <5 hairs shed = good quality
  4. Color consistency – All bundles same dye lot (no color mismatch)

Safety Certificates (Export Requirements)

USA (FDA – Cosmetics):

  • No pre-market approval needed (but products must be safe)
  • Required: Accurate ingredient labeling, allergen warnings
  • Prohibited ingredients: Check FDA’s list (e.g., mercury in skin lightening)
  • VCRP Registration (Voluntary Cosmetic Registration Program) – Optional but recommended

Europe (EU – Cosmetics Regulation):

  • CPNP Registration – Required (Cosmetic Products Notification Portal)
  • Safety Assessment – Required by qualified toxicologist (¥15,000-40,000/$2,100-5,600 per product)
  • PIF (Product Information File) – Mandatory documentation

China Export Requirements:

  • Hygiene License (卫生许可证) – Verify vendor has this (required for legal cosmetics production in China)
  • Test Reports (检测报告) – Heavy metals, microbiological tests, preservative tests

💡 Vendor Question“Do you have test reports and hygiene license for export?” (有没有检测报告和卫生许可证供出口?)

Recommended Testing LabSGS Guangzhou (No. 91-93, Yuexiu North Road) – Cosmetics safety testing, CPNP compliance, MSDS preparation. ¥5,000-20,000 ($700-2,800) per product depending on scope. Contact: +86-20-8213-9688

⚠️ Product Safety Red Flags (AVOID)

❌ No ingredient list (illegal in USA/EU, indicates unregulated product)
❌ Skin lightening with hydroquinone/mercury (banned in USA, dangerous)
❌ “Miracle” claims (“removes wrinkles in 7 days!”, “whitens skin 10 shades!”) – false advertising, FDA violations
❌ Extremely cheap + no certifications (¥3 foundation, ¥5 serum with no hygiene license = risky)
❌ Strong chemical smell (indicates harsh preservatives or contamination)
❌ Expired or near-expiry products (check 保质期 shelf life – should be >12 months remaining)

8. Payment Methods

(Same as other markets – see previous guides)

Primary: WeChat Pay (98%), Alipay (95%), Cash (100%)
For large orders: Bank Transfer (>¥10,000)

Payment Structure for Large Orders (>¥20,000):

  • 30% deposit
  • 65% upon inspection
  • 5% after delivery/loading

9. Shopping Strategies

🗓️ Best Time to Visit

Avoid:

  • September-November (pre-Christmas, 10-15% higher prices)
  • Chinese New Year (late Jan/early Feb, market closed 7-10 days)

Best Deals:

  • March-April (post-CNY clearance, 20-30% off)
  • July-August (summer slump, vendors negotiate)

Best Day: Tuesday-Wednesday (Monday vendors restocking, Thursday-Friday they’re packing weekend orders)

Best Time: 9:00-11:00 AM (vendors fresh, not yet tired, fewer buyers)

📝 4-Hour Efficient Route

9:00-9:30 AM: 1F K-Beauty Reconnaissance (30 min)
Scan trends, take photos, collect 5-10 business cards, don’t buy yet

9:30-10:30 AM: 2F Makeup Deep Dive (60 min)
Foundations, lipsticks, eyeshadows. Compare 5 vendors for same product. Buy small samples (5-10 pcs) from 2-3 vendors

10:30-11:15 AM: 3F Skincare (45 min)
Focus on serums, moisturizers. Check for test reports/hygiene licenses. Buy 5-10 piece samples

11:15 AM-12:00 PM: 4F Hair Products (45 min)
Hair extensions/wigs (if targeting African market), hair care products. Test quality (tangle test, burn test)

12:00-1:00 PM: Lunch + Review (60 min)
Nearby restaurant (many halal options within 500m for Muslim buyers). Review notes, calculate costs

1:00-2:00 PM: 5F Tools & OEM Consultation (60 min)
Makeup brushes, packaging vendors. Discuss private label options for future orders

2:00-3:00 PM: Return for Large Orders (60 min)
Go back to 2-3 top vendors from 2F-3F. Place orders (50-200 pieces). Inspect before paying. Collect receipts + vendor WeChat

🎒 Sample Collection Strategy

Problem: Want to test 30 products, but can’t afford 30× 50 pieces = 1,500 total pieces

Solution: Buy 5-10 pieces of each at slightly higher price

  • Budget: ¥100-300 ($14-42) per product × 30 = ¥3,000-9,000 ($420-1,260)
  • Ship home (air freight or carry in luggage, cosmetics <100ml each = airline-safe)
  • Test for 2-3 weeks (sell on social media, test at local market, give to friends for feedback)
  • Identify best 10 products
  • Return to Meibo (or order via WeChat) with 100-500 piece orders

10. Common Mistakes to Avoid

❌ Mistake #1: Not Checking Ingredient Compliance

Trap: Buy skin lightening cream with hydroquinone (¥15 wholesale) → US Customs seizes (hydroquinone >2% banned in USA)
Solution: Check FDA/EU banned ingredient lists. Ask vendors for ingredient lists in English.

❌ Mistake #2: Ignoring Expiry Dates

Trap: Buy ¥5 foundation (great price!) → Check production date: 2 years old, expires in 6 months → Can’t sell in time, waste money
Solution: Check 生产日期 (production date) + 保质期 (shelf life). Need >12 months remaining for retail sale.

❌ Mistake #3: Buying Wrong Shades for Target Market

Trap: Buy 100 foundations (all light shades for Asian market) → Selling in Nigeria → No customer has light skin → Dead inventory
Solution: Research target market skin tones. For African market: 60-70% deep shades, 20-30% medium, 10% light. Ask vendors for “非洲专供” (Africa supply) products.

❌ Mistake #4: Not Testing Product Quality

Trap: Vendor shows perfect lipstick sample → Order 500 pieces → Receive products: different formula, chalky, no pigment
Solution: Buy 5-10 piece sample first. Test personally for 1-2 weeks. THEN order 100-500 pieces.

❌ Mistake #5: Buying Counterfeit “Luxury” Makeup

Trap: Vendor offers “MAC lipstick” for ¥8 (real MAC costs $19) → Order 200 → US Customs seizes (counterfeit) → Total loss + potential fine
Solution: Buy generic/no-brand OR private label (your own brand). NEVER buy counterfeit luxury brands.

❌ Mistake #6: Ignoring Packaging Quality

Trap: Buy ¥12 serum (good product) but packaging leaks during shipping → 30% of bottles arrive damaged → Angry customers + refunds
Solution: Inspect packaging (pump test, cap test, leak test). For fragile items, budget extra ¥0.50-1 per unit for better packaging.

❌ Mistake #7: Not Documenting Everything

Trap: Verbal agreement “100 lipsticks, shade Red, ¥15 each” → Vendor ships mixed shades (Red, Pink, Nude) at ¥18 each
Solution: WeChat text confirmation + photos + receipt for every payment >¥1,000.

❌ Mistake #8: Buying Basement (B1) Products for Export

Trap: Buy ¥2 lipsticks on B1 (super cheap!) → No hygiene license, no test reports → US/EU rejects import
Solution: B1 = domestic China market only (or very price-sensitive markets with lax regulations). For USA/EU export, buy 1F-5F from vendors with certificates.

❌ Mistake #9: Not Building Vendor Relationships

Trap: Buy from 15 different vendors once (¥500 each) → Next trip 6 months later, vendors don’t remember you, no special pricing
Solution: Concentrate with 3-5 key vendors. After 2-3 orders, they offer 10-20% loyalty discounts + flexible MOQ.

❌ Mistake #10: Skipping Market Research

Trap: Fall in love with “cute Korean sheet masks” at ¥3 → Order 1,000 pcs → Discover everyone selling same masks on Amazon for $5 (no profit after fees)
Solution: Check Amazon/eBay competition before buying. Use Helium 10, Jungle Scout to validate demand + competition level.

11. Buyer Q&A: 10 Most Asked Questions

Q1: Is Meibo City safe for foreigners?

Yes, very safe. Guangzhou is one of China’s safest cities. Meibo City area (near railway station) has heavy foot traffic + police presence.

Safety Tips:

  • Watch belongings (pickpockets target tourists in crowded areas)
  • Use hotel safe for passport/large cash
  • Avoid displaying expensive jewelry/electronics
  • Use DiDi (Chinese Uber) instead of unlicensed taxis at night

Language: 20-30% of vendors speak basic English (numbers, product names). Bring translation app (Google Translate, WeChat Translate).

Q2: Can I get halal-certified cosmetics at Meibo City?

Yes! 10-15% of vendors specialize in halal cosmetics (popular with Middle Eastern buyers).

Look for: “清真 Halal” signs OR ask “有没有清真化妆品?” (Yǒu méiyǒu qīngzhēn huàzhuāngpǐn? = Do you have halal cosmetics?)

Halal Certification: Some vendors have halal certificates from Malaysian/Indonesian certification bodies. Ask to see certificates before ordering large quantities.

Alcohol-Free Products: Many halal cosmetics are alcohol-free (important for Muslim consumers). Check ingredient list: 酒精 (jiǔjīng) = alcohol.

Q3: How do I ship cosmetics internationally? Any restrictions?

Shipping Methods:

Sea Freight (cheapest for >500 pcs):

  • Cost: $1,500-3,000 for 20-foot container
  • Time: USA 25-40 days, Europe 35-45 days, Middle East 20-30 days, Africa 25-35 days
  • Cosmetics rules: No issues for sea freight (liquids OK)

Air Freight (faster):

  • Cost: $4-10 per kg
  • Time: 5-10 days
  • Cosmetics rules:
    • ✅ Allowed: Liquids <100ml per container (but unlimited total quantity in cargo)
    • ❌ Prohibited: Flammable (alcohol content >70%), aerosols (spray cans), nail polish (some airlines restrict)

Restrictions:

  • Alcohol-based products: Check airline/freight forwarder (some limit alcohol content >70%)
  • Aerosols (hairspray, setting spray): May need special dangerous goods handling (adds $100-300 to shipping)
  • Nail polish: Some airlines classify as hazardous (check with freight forwarder)

💡 Vendor Tip: Many Meibo vendors have freight forwarder partnerships. Ask: “Can you arrange shipping to [country]?” (你能安排运输到[国家]吗?)

Q4: Are these products fake/counterfeit brands?

Mostly NO, but be careful.

3 Types of Products at Meibo:

  1. Generic/No-Brand (60-70% of products) ✅ LEGAL
    • No brand names, no logos
    • Generic cosmetics (like CVS brand vs. name brand)
    • 100% legal to buy/resell
  2. Private Label / OEM (20-25%) ✅ LEGAL
    • Vendors produce with YOUR brand name
    • MOQ: 500-3,000 pcs
    • Legal way to build your own brand
  3. “Inspired” / Lookalike (10-15%) ⚠️ GRAY AREA
    • Packaging similar to luxury brands (but no fake logos)
    • Example: Pink tube that looks like Glossier but says “Beauty Co.”
    • Legal if NO trademark infringement (no fake logos/names)
  4. Counterfeit (<5%, mostly in B1 basement) ❌ ILLEGAL
    • Fake MAC, fake Kylie Cosmetics, fake Urban Decay with logos
    • 95% customs seizure rate
    • Federal crime in USA (18 USC § 2320)

How to Avoid Counterfeits:

  • Shop on 1F-5F (B1 has more counterfeits)
  • Ask: “Is this your brand or private label?” (这是你们自己的品牌还是可以贴牌?)
  • If vendor says “1:1 copy” or “AAA quality replica” → RUN (counterfeit)

Q5: Can I test products before buying?

YES! Unlike electronics markets, beauty vendors encourage testing.

How to Test:

  1. Ask politely“Can I test this?” (我可以试一下吗? Wǒ kěyǐ shì yīxià ma?)
  2. Swatch on hand: Most vendors provide tissue/wipes
  3. Open products: Check texture, smell (vendors expect this)
  4. Small sample first: Buy 5-10 pieces to test for 1-2 weeks before large order

Testing Tips:

  • Bring makeup remover wipes (you’ll swatch 20-30 products per hour)
  • Take photos of swatches (compare later when reviewing)
  • Test on back of hand (not face, to avoid breakouts from unsanitized testers)

Q6: What’s MOQ for private label / adding my brand?

Typical Private Label MOQ: 500-3,000 pieces per SKU

Cost Breakdown:

ServiceSetup CostPer-Unit CostMOQ
Logo printing on product¥300-800¥0.30-1500-2,000 pcs
Custom packaging (boxes)¥800-2,000¥0.40-21,000-3,000 pcs
Custom labels¥200-500¥0.10-0.50500-2,000 pcs
Formulation change¥5,000-20,000Varies3,000-10,000 pcs

Example: Private label lipstick

  • Product cost: ¥12 per lipstick
  • Logo printing: ¥0.60 per lipstick
  • Custom packaging: ¥0.80 per box
  • MOQ: 1,000 pcs
  • Total cost: ¥13.40 ($1.88) × 1,000 = ¥13,400 ($1,880)
  • Retail on Amazon: $18-28
  • Gross profit: $16-26 per lipstick (9-14x markup)

Timeline: 15-30 days (design approval + production + packaging)

Q7: How do I know if foundation shade will match my customers?

Challenge: Chinese foundation shades tend toward light/fair (Asian market focus). Need deeper shades for African, Latina, South Asian markets.

Solution:

1. Look for “Africa Supply” Vendors (非洲专供)

  • These vendors stock 10-15 shades (light to deep)
  • Located mostly on 2F
  • Ask: “有没有非洲市场的色号?” (Do you have shades for African market?)

2. Swatch on Hand

  • Bring foundation shade reference (e.g., MAC NC42, Fenty 360)
  • Swatch Meibo products next to reference
  • Take photos in natural light (market lighting distorts colors)

3. Buy Shade Range Sample Pack

  • Ask vendor: “Can I buy 1 of each shade?” (每个色号买一个可以吗?)
  • Most vendors allow this (¥100-200 for 10-15 shades)
  • Test on actual customers at home before ordering 100+ of each

4. Check Undertones

  • Warm (yellow/golden undertones) – Most common in Asian foundations
  • Cool (pink undertones) – Popular in Western markets
  • Neutral (balanced) – Universal appeal
  • For African market: Focus on warm/neutral undertones

Q8: Can I order remotely (via WeChat) after first visit?

YES, 70-80% of repeat orders happen via WeChat.

Process:

  1. First visit: Collect vendor WeChat + stall number, buy samples
  2. Test samples for 2-4 weeks
  3. Reorder via WeChat: Send message: “Hi, I’m [Name], bought samples from your stall (2F-156) last month. Ready to order 200 lipsticks (shade Red). What’s price + delivery time?”
  4. Vendor replies: Photos + price list
  5. Negotiate: Via text
  6. Pay 30-50% deposit (WeChat Pay)
  7. Vendor sends progress photos (production, packaging)
  8. Pay remaining 50-70%
  9. Vendor ships (to your address or freight forwarder)

⚠️ Remote Order Tips:

  • Start small (100-300 pcs remote order before scaling to 1,000+)
  • Video call during packing (reduce bait-and-switch risk)
  • Use freight forwarder for inspection (¥300-500 fee) for orders >¥20,000

Q9: What about shelf life / expiry dates?

Critical for cosmetics!

Chinese Labeling:

  • 生产日期 (shēngchǎn rìqī) = Production Date
  • 保质期 (bǎozhìqī) = Shelf Life (usually “3年” = 3 years OR “36个月” = 36 months)
  • Format: YYYY-MM-DD (e.g., 2024-08-15 = produced Aug 15, 2024)

What to Check:

  • Remaining shelf life: Need >12 months remaining for retail sale (preferably 18-24 months)
  • Example: If today is Nov 2025, production date Aug 2024, shelf life 3 years → Expires Aug 2027 = 20 months remaining ✅ GOOD

⚠️ Warning Signs:

  • Production date >18 months ago (product may expire before you sell it)
  • No production date/expiry date visible (illegal, unregulated product)
  • Basement (B1) often has near-expiry products at 50-70% discount (OK for immediate domestic sale, NOT for export/long-term storage)

💡 Negotiation Tip: If product expires in 12-18 months (borderline), negotiate 10-20% discount: “Expiry date is soon, can you discount?”

Q10: Meibo City vs. Yiwu Cosmetics Market – which is better?

AspectMeibo City (Guangzhou)Yiwu Market (Zhejiang)
LocationGuangzhou (easy to combine with other wholesale markets)Yiwu (4-hour train from Guangzhou, 2.5-hour from Shanghai)
MOQ3-20 pcs 🔥1,000-10,000 pcs
PriceMid-range wholesale (¥8-50 typical)Slightly cheaper (¥5-40), but offset by higher MOQ
Selection2,500+ vendors, 100,000+ SKUs3,000+ vendors, 150,000+ SKUs (larger but similar)
Best ForTesting, sampling, small-medium orders (<5,000 pcs)Very large orders (>10,000 pcs), established businesses only
Vendor ServiceBetter English (20-30%), used to foreign buyersLess English (10-15%), mostly domestic focus
When to VisitFirst trip, testing phase, orders <5,000 pcsSecond/third trip, proven products, orders >10,000 pcs

💡 Strategy:

  1. Start at Meibo City – Test 20-30 products (buy 5-10 pcs each = 100-300 total)
  2. Identify best 5-10 products (based on sales at home)
  3. Return to Meibo for 500-2,000 pcs of proven products
  4. After 2-3 successful orders → Consider Yiwu for 5,000-10,000 pcs (lower price, but higher commitment)

If you want to local people as guide, please contact us

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